Getting people to see your artwork and fine art photography is always a challenge for artists. It’s the tale as old as time. Whether at a gallery, at an art show or online, getting enough eyeballs on your work is the key to success.
After all people can’t buy what they don’t see! You could have the greatest artwork in the world, perfect for a certain subset of art buyers, but if they don’t know about your wonderful offerings — you (and they) are out of luck.
The challenge with selling artwork online is that it is a visual product. Put your artwork in a gallery and people wander in expecting art. They don’t need to describe it, they don’t need to know what they are looking for, they might not have any idea of what they like or if they even need another piece of artwork until they see it.
Online on the other hand, people are typically searching for a specific thing. They put the name of that thing into a search engine and a bunch of options pop up. All text based.
If you can describe your work well, you might have a good chance of your work popping up in a search.
Pinterest is a different sort of online experience that is perfect for visual products such as art. Pinterest is organized around interests such as food, pinball machines or wedding dresses. Users collect ideas for decorating their homes, fantasizing about vacations or looking for ideas for their hobbies.
Users collect images or pins in boards kind of like an idea board or bulletin board. They might be planning a wedding, creating a Christmas shopping list or collecting photos of boy bands. Everything is based on their various interests.
Artwork of course is perfect for this visual experience and Pinterest is full of people activity buying for planning to buy. According to Omnicoreagency.com: 87% of Pinners have purchased a product because of Pinterest
Tips:
- Use a professional photo of yourself or your logo
- Use keywords in your Profile Name and Description so people can find your profile when they search using relevant terms
- Add a link to your Website or shop
- Brand your pins and boards appropriately
- Pin a lot of content so that viewers know you are active
Click here for more tips: https://www.shihoriobata.com/blog/promote-art-on-pinterest/