Pinterest is a visual social media platform that makes it perfect for promoting the visual arts. Pinterest users collect “pin” as inspiration for hobbies, home decor, wedding planning, outdoor space ideas, and more. Pinterest is a virtual bulletin board to collect ideas. These collective ideas can be your artwork for a possible future purchase if you use it correctly.
Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find.
– Pinterest
How To Use Pinterest to Promote Your Artwork
Like any social media endeavor, manually adding pins is going to be more effective than using some automatic link.
Take the time to create custom graphics and fill out all the info. Pinterest works like society works — around interests. “art” is rather general but something like “Art for the Guest Room” is more specific and useful. Let your competition take the easy route, think about your future buyer and how you might help them purchase your work.
Useful information always is more attractive to social media users than generic, basic information. This holds true with text and image-based social media.
Think “How to” “DIY” “Trends” “Style” and slant your work towards these interests. Which decorating styles does your work fit? Who is your buyer? Identify your buyer and then you can identify which board it fits with.
Pin Correctly!
Start by adding your own description about the artwork you are saving with words like the style, medium, and your art business’s name. Then when fans and potential buyers come across your art on Pinterest, all the details you wish them to know will be included in the image’s description.
Again, adding in specific keywords to your description, such as “yellow and blue abstract painting,” will help your art come up in the search results when collectors are trying to find the perfect piece.
