Fine Art America and Pixels Unofficial FAQ Answers

As a successful, long time artist selling on Fine Art America and Pixels, I get asked a lot of basic questions about the format and set up of an account on the POD site.  I’ve covered basic art selling tips and strategies in other blog posts, and talked about what Print On Demand or POD is all about, so in this blog post I’m just going to concentrate on the basic mechanics and questions about the Fine Art America and Pixels sites.

 

BEHIND THE SCENES

Behind The Scenes is where you can control your sellers account on FAA an Pixels.  It contains your account information, public profile, marketing, stats, sales data, sale balance, pricing, etc.

To find your own “behind the scenes” first log in to your account and then hover over your name in the upper right.  A drop down menu will appear and “behind the scenes” will be the second choice.  Click on that and you’ll have access to all of the behind the scenes setting to set up your account.

Spend a lot of time in Behind The Scenes and you’ll discover all you need to know about offering your work for sale on FAA and Pixels.

PRICING

In the real world art pricing is based on an individual artists reputation, skill, past history, career point, show history etc.   While many POD sites treat all artists the same and have fixed profit margins (typically low), FAA and Pixels allows the individual artist to set their own profit margin.

This allows a more established artist to sell at higher prices or perhaps allows for a strategy of volume selling with a lower profit margin — in any case the pricing strategy is left to the individual artist.

FAA and Pixels are a middle man between the artist and the various vendors that they use to fulfill the orders.  The vendor (the one who actually prints the t-shirt, mug, or art print) gets a cut of the overall price and FAA/Pixels takes their cut for processing the orders and running the website.  Then there is the artist’s cut which you determine.  Will it be $5 or $500 for a 20×20 inch canvas print?

In the “behind the scenes” area you will have to put in your profit margin that will be added to the vendor cut and FAA/Pixels cut to determine the final price to the buyer.

You can add profit margins for any print size as well as for products such as mugs and phone cases.  This is the amount you will receive if the item sells.

Photography Prints

Tips

  • If you don’t want to sell a particular print size or a certain product – leave the box completely blank.  Don’t put in a “0”.  A zero means that it can still sell and you will receive nothing.
  • Don’t follow the suggested prices from management.  They are very low and you can do better.
  • You can price individual images each time or set up “Default Prices” in “Behind the Scenes”
  • You can change your prices universally using “Default Prices” and then applying the new prices to some or all of your images.

Art Prints

PREMIUM ACCOUNT

Is it worthwhile to pay $30 a month for a Premium Account on Fine Art America and Pixels?  Yes – if you are serious about running a business selling your artwork on Fine Art America and Pixels.  You can set up a free account to test out the system and upload 25 images.  A free account is great for seeing how everything works and getting your profile ready, but don’t expect to sell anything.  25 images is a drop in the bucket to the thousands of new images that get uploaded every day on these sites.

The chances of some buyer finding your images with only 25 is like a needle in a haystack.  Consider that you will be in this for the long haul and it might take many months if not years to start selling your work.  It takes time for your promotional efforts to pay off.

So any way, consider the $30 a cost of doing business that will most likely be paid off with a sale or two if you market your work.

Photography Prints

Pixels vs. Fine Art America

Pixels and FAA look awfully similar don’t they?  Except for a few logo differences and colors they are virtually the same site although Pixels has more of the product stuff such as mugs and t-shirts whereas Fine Art America sticks to the more traditional art offerings such as canvas prints and framed art.  But its the same company, same artists for the most part and same vendors fulfilling the orders.

If you sign up to sell your work with one of them, you will be on the other one too.  All of the “behind the scenes” stuff is shared.  Make a change to a price or upload a new image on one site and it changes on the other on too.

Why do I get so many visitors from the same cities?

If you watch the visitor count in “Behind The Scenes” you see your images being visited by the same cities over and over. Especially if you promote your images on social media such as Twitter. Instantly after Tweeting you’ll see 20 or so hits from these cities.

Are these real people looking at your work? Most likely not. Most of the views are from search engine bots that constantly scan the web for new content and uses these software bots to analysis and index web pages and images. Most of what you see recorded in “behind the scenes” will be these software robots or “bots”. To get real people to see your work you have to stop wasting time looking at “views” and get out there and actively promote and market your artwork. Don’t worry about view counts, worry about attracting buyers. It only takes one view from an active buyer to make a sale or you can get thousands of bot views and not sell.

How and when will I be paid?

If you are fortunate enough to make a sale, you will receive notification via email.  You can also check sales in “behind the scenes” under “sales” or under “balance”.  Payments are made each month on the 15th via PayPal.  But you won’t be paid right away.  FAA/PIxels has a 30 day money back guarantee so you have to wait for that period to end.   It could be up to two months before you are paid depending on when the order comes in.  And the buyer could cancel to order, have used a bad credit card or returned the item.  So basically don’t count your chickens until they are in your PayPal account.  Fortunately returns are rare but they do happen and they stink!

Want to sell your artwork online? Do some math first

Art Prints

I had to chuckle when a new artist on Pixels and Fine Art America was complaining about their lack of sales on the forum recently.  They couldn’t understand why they hadn’t made a sale yet despite having over 1,000+ views.

Really?  1,000 views and they expect the sales to come flooding in?  Think about how many people walk by an artwork at a gallery or even at a mall store window before something sells.

And that’s real people.  People in a retail environment.  People with a wallet in their pocket or cash in their purse.  People who are already in the mood to do a little shopping.

What is a 1,000 views on the Internet?  Most likely its bots.  Little software robots that index the internet every day.  They come to a page, scan the contents and report back to the search engine from which they came.  They are not buyers.  Bots are most likely 99% of the traffic that an internet page receives and bots are not buyers.

Then there are the lookers, tire kickers and browsers.  People looking for free clip art, people looking for free screen savers, people who are just curious, people who are simply at work – bored and playing around.  And perhaps a few are serious buyers.

So out of that 1,000 views, how many are valid potential buyers?  Perhaps three?

Sell Art Online

Now take that three and consider the competition.  Pixels and Fine Art America says they have upwards of 125,000 living artists who use their site to offer their artwork for sale.  125K artists who are uploading something like 6,000 new images on a daily basis.

So this is the kicker from this artist who can’t believe they haven’t sold anything yet.

“Granted, I only have 8-9 drawings posted” and only joined in 2016 and has zero followers.  In other words hasn’t done much at all.

Sell Art Online

POD means Print On Demand not ATM

Uploading images to a POD site and “offering” work is not the same as marketing, promoting and selling your artwork.  POD sites are not ATM machines.  They don’t spit out money without putting in some effort.

Despite what you might have heard, art does not sell itself.  It needs to be seen and it needs to be seen by a lot of people before the right buyer reaches into their pocket and parts with their hard-earned money to purchase said artwork.

Do you have any idea how many buyers there are in the world wanting to purchase your artwork?  Does it appeal to hundreds? Thousands? Millions? A few? Just one? No one?

Some of the work I offer in my portfolio of nearly 5,000 pieces of photography and artwork has never sold – perhaps yet or perhaps never.  Some have sold a few times and a few have sold nearly fifty times.  Some sold in as little as three days, others took three years to find a buyer.

Some have less than 100 views and have sold.  Other have thousands of views and haven’t sold once.

Photography Prints

What does it take to sell artwork on Pixels and Fine Art America and other Print On Demand or POD websites?

There really is not secret formula to selling artwork on POD sites.  Good work, that is in demand, lots of it plus marketing, promotion and time for people to find it is the secret.

  • Professional, top quality work
  • Unique work that sets you apart from the pack
  • Work that fits the audience of the website
  • Lots of inventory to choose from
  • Promotion
  • Social Media activity
  • Marketing
  • Good titles, keywording, descriptions
  • Time for the work to be found by search engines and potential buyers.

 

 

 

Recently sold on Pixels – April 2017

Vintage trout shop sign in West Yellowstone, Montana.
Vintage trout shop sign in West Yellowstone, Montana.

Beautifully framed with a white rustic frame and gray mat – 40.000″ x 24.125″ print of Vintage Trout Shop Sign West Yellowstone by Edward M. Fielding to a buyer from Calgary, AB – Canada.

How will you frame yours?  Framed or frameless? Matted or metal, canvas or acrylic print or a paper print framed locally?  Hundreds of option available.  http://edward-fielding.pixels.com/featured/vintage-trout-shop-sign-west-yellowstone-edward-fielding.html

Vince Lombardi Football
Vince Lombardi Football Quote

14.000″ x 6.125″ print of Vince Lombardi Football Mug to a buyer from Victoria, TX.  Formatted for mugs yet looks just as good as framed print!  http://edward-fielding.pixels.com/featured/vince-lombardi-football-mug-edward-fielding.html

Vintage Typewriter
Vintage Typewriter by Edward M. Fielding http://edward-fielding.pixels.com/featured/vintage-manual-typewriter-edward-fielding.html

Recently sold  greeting card of Vintage Manual Typewriter to a buyer from Toronto, ON – Canada.

http://edward-fielding.pixels.com/featured/vintage-manual-typewriter-edward-fielding.html
Photography Prints

Some of the more unique images in my portfolio.  Sold a 9.625″ x 10.000″ print of Instant Artist to a buyer from Eureka, CA.

http://edward-fielding.pixels.com/featured/instant-artist-edward-fielding.html

Westie Phone Case by Edward M. Fielding
Westie Phone Case by Edward M. Fielding

Sold a IPhone 7 Case of Portrait Of A Westie Dog to a buyer from Roslindale, MA.

http://edward-fielding.pixels.com/featured/portrait-of-a-westie-dog-edward-fielding.html

Surfboard Fence Maui Hawaii
Surfboard Fence Maui Hawaii by Edward M. Fielding http://edward-fielding.pixels.com/featured/surfboard-fence-maui-hawaii-edward-fielding.html

Edward M. Fielding sold a 30.000″ x 20.000″ print of Surfboard Fence Maui Hawaii to a buyer from Redwood City, CA.

http://edward-fielding.pixels.com/featured/surfboard-fence-maui-hawaii-edward-fielding.html

Old 45 Records Square Format by Edward M. Fielding
Old 45 Records Square Format by Edward M. Fielding

Sold a Throw Pillow – 20″ x 14″ of Old 45 Records Square Format to a buyer from Woonona, NSW – Australia. And a duvet cover!

http://edward-fielding.pixels.com/featured/old-45-records-square-format-edward-fielding.html

Additional sales:

Art Prints

Photography Prints

#pixelspros

I’ve Sold 500+ Artworks and Photographs on Fine Art America!

Over 500 sales on Fine Art America!

Success on Fine Art America – I’ve been a member of Fine Art America and Pixels since 2011 and have 700+ followers and my work has been seen by 1,500,000+ visitors.


To date I’ve sold 500 of the 4,500+ images in my portfolio. Some have sold numerous times so the actual total number of sales is over 800. I keep track of the images that have sold in this gallery – http://edward-fielding.pixels.com/collections/recently+sold+on+faa+pixels

Now are these my best work?  I don’t know,  I have my own favorites but these are the photographs and art images that my collectors have chosen to purchase as prints, framed art, phone cases, tote bags, throw pillows, metal prints, greeting cards etc.

I might pick different images to show at a gallery or put in a book….

Make your own photobook – https://share.picaboo.com/x/4CsqWA

…but as far as selling via my online gallery with Fine Art America and Pixels, these are the images the buyers have liked enough to spend money on.

Some of the images in my recently sold gallery have only sold once so far, other sell over and over. Some of my top sellers include the following images:

Photography Prints

Photography Prints

Art Prints

Art Prints

Photography Prints

Photography Prints

Now I’ll be the first one to tell you that selling artwork in a crowded marketplace is not easy. Sellers out number buyers by thousands to one. The odds are against you that you will be able to break through the pack, get noticed and find buyers for your work.

It took me about three years of uploading quality, intriguing, unique, niche focused artwork and marketing it on a consistent basis before I started to see steady sales. A few more years of building up my portfolio and brand to the point that I could say I make a living off of my photography and art.

Most people give up before they see any benefits. They end up blaming the system for their lack of success. But the true is that they didn’t put in the time and effort required to succeed in a market with more suppliers than buyers. You have to create stunning work and get people to see it among the millions of other people who are trying to do the same. Dreams are nice but actually hard work is what is required to make dreams come true.

About Fine Art America and Pixels

Fine Art America is privately held company that provides a market place for artists to sell their images.   Artists offer their images for sale, provide the mark up and Fine Art America and its sister site Pixels handles the sales transactions , printing and fulfillment.

Fine Art America started out as a popular artists forum in the early Internet days and then morphed into a marketplace over time.  Its  small company, mostly the brain child of computer engineer, Sean Broihier and a small support staff, but they manage to be the small business engine for thousands of artists and photographers.

There is currently two “flavors” of the Fine Art America POD marketplace.  One is the original Fine Art America that promotes fine art prints and original artwork.  The prints are handled by  Graphik Dimensions Ltd. of High Point NC who has been serving the artist community for over 50 years with printing and framing.

With these guys as the principal framing and print shop, FAA offers the most framing, printing and mounting options of any online POD outfit.  You can choose from thousands of framing options including metal, acrylic and new wood prints.

Pixels on the other hand is more of the gift shop to FAA’s gallery or museum experience.  In the Pixels store you will find an expanded collection of gift items like t-shirts, mugs and throw pillows.

Sample Artists Storefront

http://edward-fielding.pixels.com/
http://edward-fielding.pixels.com/

Fine Art America in the Press

Sean Broihier the owner of Fine Art America seems to have done a round of press back in 2012.  More recently he’s kept more tight lipped about the business maybe because of all the competition that has entered the POD market place over the last few years.

Here is some of the press on Fine Art America and Pixels from past articles.  Note that the sales figures certainly have increased from the 2012 numbers.

Doing $5 Million A Year With Three Employees: FineArtAmerica CEO Sean Broihier (Part 1)

http://www.sramanamitra.com/2012/03/22/doing-5m-a-year-with-3-employees-fineartamerica-ceo-sean-broihier-part-1/

Sramana: What is the business model behind FineArtAmerica?

Sean Broihier: The business model is to create a marketplace of buyers and sellers. We allow artist and photographers to upload their images to our site. We then offer them for sale as framed prints, stretched canvases, acrylic prints, greeting cards, and so on. We have a print-on-demand business model. Independent artists and photographers all over the world can open an account on our site and upload their images, and our software will determine what sizes and products we can sell based on the size of the image. The artist or photographer gets to name exactly how much they want to charge for each product or size of the print that is made available.

When a buyer comes along, he or she can pick the print and size. We allow buyers to choose additional features such as colored mats and frames. They can customize the entire picture via our website and place the order. FineArtAmerica takes care of the entire transaction for the artist. We print, frame, package, ship, collect payment, and send the profits to the artist.

How Fine Art America Built Its Business by Bootstrapping

https://www.entrepreneur.com/article/222670

So how does Broihier do it? Here are his five tips on how to bootstrap a business:

  1. Be lean. He started out by keeping the overhead low — working alone on nights and weekends. He generated a $500 profit his first month in business. In 2010, he hired his first employee, and in 2011 he added another — both of whom work remotely.
  2. Generate buzz. Fine Art America didn’t advertise until late 2010. Instead, it took advantage of word-of-mouth through its artists via email, Facebook, Twitter and more. Customers, it turns out, are your best lead generators.
  3. Outsource. Fine Art America builds great online software and outsources everything else. ADP handles payroll. Amazon manages its web servers. WebmasterChecks.com pays the artists. A company out of North Carolina handles its printing, framing, matting, packaging and shipping.
  4. Don’t follow the leaders. Small firms often compete against well-funded corporations with millions of investment capital that can afford to throw money at bad ideas. Don’t copycat all of their decisions.
  5. Resist taking on investors. Once you accept investment capital, you’re no longer the boss and you’re on a path to sell your business or go public. Unless you’re struggling with cash flow or preparing for an exit, accepting outside money makes no sense.

 

Testing Out Fine Art America’s Shopping Cart Widgets

Fine Art America and Pixels.com offers artists a number of tools to help them reach the public at large and offer their work for sale. The site allows the artist to display artwork and allows the buyer to purchase and configure the images on to a host of products including wall art and products such as tote bags, cell phone cases, throw pillows and t-shirts.

The wall art is available in thousands of configurations including canvas prints, metal prints, acrylic prints and a hundreds of custom framing and matting options as well as rolled in a tube for local framing.

The Shopping Car Widgets look like this on this blog:

Widget #1: Stand Alone Shopping Cart


Widget #2: 300 x 120


Widget #3: 600 x 120


Widget #4 – Mysteriously missing!

Widget #5: 300 x 250


Widget #6: 300 x 250


Widget #7-9 – Mysteriously missing!

Widget #10: 214 x 214


Recent Sales on Pixels

Recent Sales on Pixels by Edward M. Fielding

Recent sales on pixels include framed fine art prints as well as metal prints, shower curtains and even a t-shirt.  Each order of artwork going to various states in the United States as well as International sales.

Vintage Laundry Room
Vintage Laundry Room

Sold a 6.000″ x 8.000″ print of Original Patent For Santa On Skis Figure to a buyer from Bellefonte, PA.

 

 

recent sales Original Patent For Santa On Skis Figure
Original Patent For Santa On Skis Figure

 

Sold a 8.250″ x 10.000″ print of Portrait Of A Westie Dog to a buyer from El Paso, TX.

recent sales Portrait Of A Westie Dog
Portrait Of A Westie Dog

Sold a 7.250″ x 10.000″ print of Original Patent For Wright Flying Machine 1906 to a buyer from The Villages, FL.

Original Patent For Wright Flying Machine 1906
Original Patent For Wright Flying Machine 1906

 

Sold a Shower Curtain of Surfer’s Vintage Vw Samba Bus At The Beach to a buyer from New Smyrna Beach, FL.

 Surfer's Vintage Vw Samba Bus At The Beach
Surfer’s Vintage Vw Samba Bus At The Beach

Sold a 36.000″ x 21.875″ print of Surf Board Fence Maui Hawaii Black And White to a buyer from Santa Monica, CA.

Surfboard Fence Maui Hawaii
Surfboard Fence Maui Hawaii

Sold a 8.000″ x 3.000″ print of Life Is Short Buy The Beach House to a buyer from Lincoln, TX.

 Life Is Short Buy The Beach House
Life Is Short Buy The Beach House

Sold a greeting card of Chickens At The Barn to a buyer from Cordova, TN.

Chickens At The Barn
Chickens At The Barn

Sold a greeting card of 50th Birthday to a buyer from Great Neck, NY.

 

See more great photography and artwork for purchase as fine art prints and products at – www.edwardfielding.com

Recently sold: Surf Board Fence Maui

The Popular Surf Board Fence Photographs

My black and white fine art photograph and color images of a fence on the island of Maui, Hawaii constructed entirely of old discarded surfboards is becoming a popular print on Fine Art America and Pixels.com.

Surfboard Fence Maui Hawaii
Surfboard Fence Maui Hawaii

A  36.000″ x 21.875″ print of Surf Board Fence Maui Hawaii Black And White was recently sold to a buyer from Santa Monica, CA.  This is how they choose to frame it.

  • Image Size: 36.000″ x 21.875″
  • Total Size: 41.75″ x 27.625″
  • Print Material: Luster Photo Paper
  • Frame: CRQ13 – Black Wood (CRQ13)
  • Top Mat:  Raven Black
  • Finishing: 1/8″ Clear Acrylic – Foam Core Mounting

This print was also sold recently as a 16.00″ x 9.75″ print of Surf Board Fence Maui Hawaii Black and White going to a buyer from Phoenix, AZ.

A color version of surf board fence sold as a metal print.

Surf board fence Maui, Hawaii color version
Surf board fence Maui, Hawaii color version

This version was order as a 30.00″ x 18.13″ print of Surf Board Fence Maui Hawaii heading to a buyer from New City, NY.

Another buyer purchased a similar image as a cool throw pillow.

Surfboard Fence Maui Hawaii Throw Pillow
Surfboard Fence Maui Hawaii Throw Pillow

This Throw Pillow 16″ x 16″ of Surf Board Fence Maui Hawaii went to a buyer from Glen Allen, VA.  Maybe in a tropical themed room or outdoor space?

This buyer wanted it on a phone case.

Surf Board Fence Maui Hawaii Phone Case
Surf Board Fence Maui Hawaii Phone Case

Its an iPhone 6 Case of Surf Board Fence Maui Hawaii Black and White to a buyer from Ewa Beach, HI.

Here is another iPhone 6 Case of Surf Board Fence Maui Hawaii to a buyer from Novi, MI.

Maui, Hawaii Surf Board Fence phone case
Maui, Hawaii Surf Board Fence phone case

Another surf board phone case – this time  a iPhone 6 Case of Surf Board Fence Maui Hawaii to a buyer from Flower Mound, TX.

Surf Board Fence iPhone Case
Surf Board Fence iPhone Case

This version went as a a iPhone 5 Case of Surf Board Fence Maui Hawaii to a buyer from Newcastle Upon Tyne, – United Kingdom.

iPhone Case Surf Board Fence Black and White
iPhone Case Surf Board Fence Black and White

This print rolled in a tube was a 16.00″ x 11.63″ print of Surf Board Fence Maui Hawaii to a buyer from Perth, WA – Australia.

 

Black and white print of Surf Board Fence Maui Hawaii
Black and white print of Surf Board Fence Maui Hawaii

Other sales of Surf Board Fence:

Surf Board Fence Metal print
Surf Board Fence Metal print

See all of the Hawaii Photographs Here

 

About the Surf Board Fence on Maui Hawaii

Donald DJ Dettloff still can’t figure out how his quiet Haiku property on Kaupakalua Road has evolved into a quirky Maui landmark. Known simply as the surfboard fence, this towering structure made of hundreds of discarded surfboards has become a must-see attraction for residents and tourists seeking fun off the beaten path. Still, Donald admits it’s all a fluke.

I don’t even try, really. I just sit over here and people come and keep bringing their boards, he says, pointing out a stack of five boards that were donated in the past two weeks. I look at how big it is now and I just don’t know what happened.

It all started back in 1990 when the forecast of a hurricane prompted Donald to secure his surfboards by wiring them to his fence. Artistic inspiration ensued and he decided to add a few more boards to his humble collection nothing fancy, just discarded ones that he salvaged at the nearby junkyard.

Recent sales on Fine Art America Pixels

A review of recent sales from my portfolio on Fine Art America.  After a number of years shooting, marketing, promoting and creating, I’ve built up a diverse and sizable portfolio of work offered on Fine Art America and Pixels which sells frequently.  Here are some of the latest artwork that as sold as prints and products.  Thank you to my collectors!  Your purchases allow me to keep creating. It pays for gas in the tank, mileage on the car and for the hours I put in each week touring around the country as well as in the studio.

Recent Sales

 

Sell Art Online
http://edward-fielding.pixels.com/saleannouncement.html?id=faadcadb36d665741a1720d41cebac5f
Photography Prints

http://edward-fielding.pixels.com/saleannouncement.html?id=429de4a8d24a5d62d5cd9c75f04ccc2b

Photography Prints

http://edward-fielding.pixels.com/saleannouncement.html?id=f67cf84ee38a7f59b52ff53796c039b6

Art Prints

http://edward-fielding.pixels.com/saleannouncement.html?id=a95925e2c3d2eaf5e1fae2950d1b2cc8
Art Prints

http://edward-fielding.pixels.com/saleannouncement.html?id=cdd8fa898c25f9312b5d717fe13b25d0

Photography Prints

http://edward-fielding.pixels.com/saleannouncement.html?id=a9ffc0cc7140206d208ba21ec5758086
Photography Prints

http://edward-fielding.pixels.com/saleannouncement.html?id=b97ba1c9a14f2e9f5daa33a766494076

Sell Art Online

http://edward-fielding.pixels.com/saleannouncement.html?id=4f0af69fe6d03b55497748bed0a6c31b

Sell Art Online

http://edward-fielding.pixels.com/saleannouncement.html?id=1bf7c32ff0f1d9436cbb99a2875806fd

Art Prints

http://edward-fielding.pixels.com/saleannouncement.html?id=b24877ff863e47a54bf0eeb8f8c02c73

How do I get sales on Print On Demand Sites (PODs) like Fine Art America, Pixels, RedBubble, Society6 etc?

Since I sell often on FAA, Fine Art America, Pixels and other sites like RedBubble and Society6 I’m often ask how to get sales.  Usually its by a new beginner photographer who has just uploaded 10 or so images in the last 24 hours and is waiting around “patiently” for sales to flow in.

Well, it has basically taken me 50 years to get to the point I’m at – selling prints and products at a comfortable rate.  Its taken me fifty years to build up my personal style and vision for my photography and artwork, plus five years or so of building up my name and brand recognition as well as my portfolio of over 4,000 diverse and intriguing artworks for sale in my portfolio.

Here are some tips but if you are looking for some quick and easy magic formula to selling artwork online, you will be disappointed.  One tip is to look at recent sales on these sites and determine if your work measures up to the quality of the artwork that has recently sold.

Step One:  Create a diverse, high quality, interesting, intriguing and large portfolio of images.

There are more art creators out there then buyers.  This a simple fact.  Offering your artwork for sale has never been easier in the history of selling artwork.  POD sites like Fine Art America has no barriers to entry.  No gatekeepers.  No curators or reviewers.  Anyone and their brother can offer their artwork and photographs for sale if their ego is big enough to believe that their work is suitable for sale.  The result is millions upon millions of images offered for sale from masterpieces to the totally clueless snapshots.

The only way for you as an artist to break through this ocean of artwork is to create outstanding work that will rise to the top.  Bad art will sink to the bottom of the ocean and never be purchased.  Good art and photography will float to the top.

Before bothering to send anyone to your virtual online store, its important to have fully stocked shelves.  It doesn’t take long for new hopeful sellers to realize that they are not going to reap many benefits with a handful of images.  It takes just as much marketing and promotional effort to get eyeballs to visit a portfolio of 10 images as it does to get them to a portfolios of hundreds of images.  Each image has the potential to bring in more people.

Now this doesn’t mean throw up a bunch of crap in your portfolio and see what sticks.  Potential buyers want to see consistent quality through out a portfolio to judge weather or not you just happened to have a lucky shot and then a bunch of junk.  The sign of a good artist is the depth of their portfolio.  Good artwork throughout.

Work on your art first.  Worry about selling later.  Like I said before, it took my 50 years to get to the point I am at now with my artwork.  The stuff I did in my twenties and before I don’t even bother showing.

Step Two: Get potential buyers to see your work

The second part of selling artwork is getting eyeballs to your large portfolio of quality work.  You do this by creating context around your artwork.  Discuss your artwork, blog about your artwork, describe your artwork, keyword your artwork, shoot videos about your artwork, spread the news of your artwork via social media, talk to people on the street about your artwork, send out press releases about your artwork etc.

Any and every way to spread the news about your artwork.  All of this takes time and it about building up context around your artwork.  Google and the other search engines can describe your artwork for you.  You have to provide words to associate with your artwork so that you potential art buyer base can find it.

If you can’t be found, you won’t be selling.

Step Three:  Sales bring sales

The Catch 22 of selling artwork is that artwork that sells is promoted by the various print on demand sites.  You need sales to make sales.  Think about it, these POD sites are in business to sell artwork.  What better way is there to determine what might sell in the future than past sales.   Artwork that has sold in the past will be promoted in the top of the search and on the front pages of any POD such as Fine Art America, Pixels, Redbubble, Society6 and other POD sites.

In order to break through to the top, you will have to start at the bottom.  As a new seller in 2016, you will be at the back of the pack with other artists work years ahead of you.  If you are going to succeed you will have to do more than they are in terms of quality and marketing and promotion.  You will have to want it more than they do.  You will have to think smarter and promote better.  You will have to do what they do not.  So don’t just think that posting on social media is going to be your ticket to success.  Think outside of the box and come up with clever ways to break out of the pack and into the lead.

Recent sales is the best indication of what is trending and what the audience of a particular print on demand site is looking to purchase.  Recent sale pages should be the first step in our research to see if your work has the potential to sell.  Recent sales indicate which artists are popular and what type of artwork will make it to the recent sales page in the future.  Recent sales could be from artwork posted three years ago or three days ago, it just depend on how quickly it is found by the right audience.

You can view all of my recent sales on Fine Art America from this gallery.

red tractor art for sale

green tractor art for sale