“Art completes a property,” said Vicki Negron, a senior vice president at the Corcoran Group. “It’s always a good idea to borrow it or rent it,” she said, before you put a home on the market, if you don’t already have attractive pieces on the walls.
There are two main advantages to this, she said. First, art is like “beautiful makeup” that can put the finishing touches on interior design. No matter how nice the house or apartment, she said, “I’ve never seen an empty room look spectacular.”
The art rental scene is an easy way for collectors, businesses, and regular art lovers alike to enjoy fresh contemporary art without the commitment of purchasing. Turning Art provides art rentals for businesses and residences, catering in particular to the real estate business, as well as sales of originals. They also provide print-on-demand services. Artists earn royalties on art that’s rented out, and earn a commission on print sales (the site takes care of all printing and shipping) and sales of originals.
Why rent artwork?
We handle everything, from design and curation to installation and rotation, freeing you to get involved as much or as little as you like. You will have a dedicated Art Advisor throughout.
We rotate the artwork at the frequency of your choosing to not only keep your space looking fresh and up to date, but also make it as dynamic as the people who work there.
Local Artwork, Nationally
We work directly with over 1,000 artists nationwide so that, wherever you are, you can feature the work of local artists in your space.
Drawing from a proprietary catalogue of over 25,000 pieces in a variety of sizes and styles, we ensure that you get the right artwork every time. We can arrange commissions and sculpture installations as desired.
An optional voting tool lets your community participate in artwork selection, making the TurningArt experience uniquely engaging.
Our ability to seamlessly intermix prints and originals, and to combine purchase and rental options, gives us superior design and pricing flexibility. Pay up front or over time.
TurningArt partners with independent artists from across the country to allow consumers to test out (i.e. rent) prints of their original artwork, without having to commit to purchasing the piece, which in many cases would be far more expensive than one is willing (or able) to afford. For $10 a month, customers can search the startup’s repository of thousands of independent works, with the option to ship whenever a particular piece strikes their fancy.
The print arrives framed and ready to hang on the wall right out of the box (it even includes a nail) and users can keep the piece for as long as they’d like — although, admittedly, this sounds like the same policy that got Blockbuster into trouble with its late fees. However, as you show the piece off to your friends, loved ones, and cats, leaving it to hang on the wall, you earn credit towards a purchase.
If you don’t like the print, you can just head over to your Netflix-like queue and prompt TurningArt to send you the next piece on your list. What’s more, the startup’s handmade frames make switching prints easy — no tools are required.
Obviously, TurningArt’s value proposition is twofold. The thousands of consumers now using the startup’s platform have a simple way to discover cool contemporary art, test those artworks at home, live in 3-D, and then purchase the piece if they’re so inclined.