How to Succeed in Fine Art Photography with Brooke Shaden plus further reading.
“Anyone can become a fine art photographer, but not everyone can become a gallery-represented artist.”
Talent alone will not bring you recognition as a fine art photographer. For that, you need exposure to collectors and museums. Galleries can give you that exposure, but first you need an effective marketing plan to reach the galleries. You will find that plan in From Photographer to Gallery Artist.
Author Kara Lane conducted hundreds of hours of research, and contacted over sixty galleries, to find the best strategies for getting your fine art photography into galleries. Now she is sharing the secrets she discovered with you.
In this complete guide to finding gallery representation, you will learn:
- The criteria galleries use to evaluate fine art photography
- Three primary resources for identifying the best galleries for you
- The tools you need to showcase your images and experience
- Six major marketing strategies for attracting gallery representation
- Key issues to discuss with galleries before agreeing to representation
- How eight famous fine art photographers achieved their success
- Self-assessment questions to help clarify what you want from your life and art
- Lists of recommended portfolio review events, art fairs, juried shows and competitions, art magazines and blogs, artist websites, and other resources to help you become a gallery-represented fine art photographer
- With your talent, effort, and persistence…and the research and marketing strategies in From Photographer to Gallery Artist…you can achieve gallery representation!
Did you know? Fine Art Photography – Known also as “photographic art“, “artistic photography” and so on, the term “fine art photography” has no universally agreed meaning or definition: rather, it refers to an imprecise category of photographs, created in accordance with the creative vision of the cameraman.
“Fine art is about an idea, a message, or an emotion. The artist has something that they want to have conveyed in their work.
That idea or message may be something small, a single word such as abandon, or it may be a whole statement, like exploring the way the moon affects the tides. It is a start. It is like a hypothesis.”
In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don’t have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available.
In Marketing Fine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints.
Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot’s approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products.
After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD.
Defining fine art photography
Wholesale, retail, and consignment
Knowing your customer
Where to sell and how to price fine art
Fundamentals of marketing and salesmanship
Profitability and honesty in business
Packing and shipping fine art
Common marketing mistakes
The unique selling proposition (USP)