Art Sales – Different Strokes for Different Folks


Art Sales – Selling art is a lot like going fishing.  You never know what sale might come along but there certainly are ways to increase your success rate.  Think about two different Fishermen – Bob and Pablo.

Fisherman Bob  sits on the dock near his house all day using the same bait. He picked the location because he didn’t want to invest in a boat and it’s easy. He catches nothing but minnows but at least he got out of the house for the day.

Sell Art Online

Meanwhile, Fisherman Pablo buys a boat and heads out to the deep end of the lake where the big fish live, he tries various lures until he finds what works,  pulls in a boat load of lunkers and invites the neighborhood over for a fish fry.

Art Prints

Selling art is no different.  It takes more effort, more investment and more experimentation to figure out what will work best for your art business.

Photography Prints

You can sit around for years using the easiest or first sales channel you found waiting for sales to magically appear, perhaps using a bait-less hook or you can study the competitive landscape and various sales channels and figure out which will work best for your art and your promotional efforts.

Photography Prints

Whatever sales channel you choose (or multiple), it still requires work to get noticed.  You need the right bait – great artwork and you need to drop your line where the fish live.  You have to offer different bait or lures for Bass then you would for Trout.  You have to make your bait more attractive than the natural alternatives and often you have to make full fish hungry with offers they can’t refuse.  You also have to make it easy for the fish or art customer to eat or buy your work.  Let’s face it, if you are a fish or a person buying art we all like convenience.